Portraits of DS Group Founders
Shri Dharampal ‘Sugandhi’ and Shri Satyapal ‘Sugandhi’
A mosaic of 93 distinct images
93rd
FOUNDERS’
DAY
DAY
A NON-FUNGIBLE STORY
Scroll Down
(Compliance & Statutory Warning*)
A Dream In A Million Metaphors.
About the Collection
DS Group is celebrating its 93rd Founders’ Day in a uniquely creative way by curating its first NFT titled, ‘A Dream in a Million Metaphors’ that depict the Group’s journey. This distinct mosaic has been created with AI technology using 93 images.
PROPERTIES
The start of something great.
01.01.1901: The date of magnificence, when a ‘legend’ was born in Barot, Karnal. Lala Dharampal Ji’s entrepreneurial journey began on August 14, 1929 with a small perfumery shop in Chandni Chowk. The inauguration was accompanied by another equally significant event, the birth of Lala Dharampal Ji’s son, Shri Satyapal.
(Compliance & Statutory Warning*)
THE SEARCH
Burnt to the ground. Built back again.
As fate would have it, the shop set up by Lala Dharampal Ji caught fire and burnt to the ground. Despite the disheartening setback, Lala Dharampal Ji did not give up!
THE SEARCH
For Zafrani
“If I have a choice between selling rupees ten lakhs worth of products to ten people or selling rupees five lakhs worth product to hundred people, I would choose the latter. My product should go to all those who love it and to as many as possible.”
(Compliance & Statutory Warning*)
A symbol for the
A symbol for the
joy of living.
The inspiration behind BABA’s identity — was a laughing buddha kept in one of the shops that Satyapal Ji spotted in Connaught Place — and gave it a touch of magic.
(Compliance & Statutory Warning*)
Tulsi.
Tulsi.
The true taste of the moment
Tulsi was launched with a relentless dedication
to make a new product that held its own identity.
*Warning: Tobacco Kills
(Compliance & Statutory Warning*)
For the connoisseur of good taste.
The paan in India, symbolizes tehzeeb, nazaakat and izzat. An exercise in elegance, Rajnigandha is a unique experience, an amalgamation of the above values and a blend of rich ingredients of superior quality.
WHEN TRADITION MEETS TASTE.
An innovation which is now a household name. Introduced in 1987, Catch introduced revolutionary tabletop sprinklers and later branched out into Salts, Spices, Pastes, and Beverages.
Pass Pass: Celebrate
Togetherness
Charming in taste and fragrance, encouraging
a lively conversation anytime, anywhere.
THE MANU MAHARANI.
THE CROWN OF THE HILLS.
Nainital, the place where the earth reaches out to the arches of the heavens. Here, nestled among the mighty folds of the Himalayas lies The Manu Maharani. Regarded as one of the best getaway resorts in the Kumaon region.
L’OPERA
HOME FOR DELECTABLE DELICACIES.
Inspired by the classic French 'Salon De Thé' –
L'Opéra is the place to relish luxurious culinary offerings.
Le Marche: THE GOOD FOOD STORY.
Home to a wide array of products ranging from every day to exclusively exotic.
A BLAST OF FRESHNESS
Chingles is the perfect pocket-size companion for long-lasting freshness wherever you go.
A FRUITY JUICY JELLY
Made from the pulp of the freshest fruits.
KSHEER
PURITY IN EVERY DROP
Striving to spread good health across the nation.
NAMAH. UNWIND IN THE WILD.
A favorite for travelers looking for a serene stay.
ACHCHAI KI EK ALAG CHAMAK HOTI HAI
The rich blend of freshness that delights the palate with its aromatic flavor.
PRAN JAAYE PAR PULSE NA JAAYE
A different experience that begins with the taste of fruity flavor and peaks with a tangy surprise!
NURTURE NATURE
A repository of exotic, ornamental plants and garden accessories sourced from across the globe.
Health and Happiness
in every bite.
Nothing short of a miracle in taste, crunch and goodness.
Full of vitamins and minerals that refresh and revitalize.
Build your own
bowl of health
Revolutionizing healthy eating!
(Compliance & Statutory Warning*)
A Dream In A Million Metaphors.
About the Collection
DS Group is celebrating its 93rd Founders’ Day in a uniquely creative way by curating its first NFT titled, ‘A Dream in a Million Metaphors’ that depict the Group’s journey. This distinct mosaic has been created with AI technology using 93 images.
PROPERTIES
Portraits of DS Group Founders
Shri Dharampal ‘Sugandhi’ and Shri Satyapal ‘Sugandhi’
A mosaic of 93 distinct images
Shri Dharampal ‘Sugandhi’ and Shri Satyapal ‘Sugandhi’
A mosaic of 93 distinct images
